THE SCIENCE, THE FACTS
THE SCIENCE, THE FACTS– Studies done by organizations like the Sundance Institute/Women in Film, and Stacy L Smith, the director of the Media, Diversity & Social Change Initiative at USC’s Annenberg School for Communication and Journalism, more than back up our theory that the time has come to act. Both studies bear witness to Hollywood’s long-standing gender gaps at every level of the industry. They concluded in no uncertain terms that women “…face deep-rooted presumptions from the film industry about their creative qualifications, sensibilities, tendencies and ambitions.”
One study, by Celluloid Ceiling, found that women were vastly underrepresented behind the camera. For example, though women constitute roughly 50% of U.S. film-school graduates, they make up only 7% of the directors helming films in the top 250-grossing Hollywood and independent films over the last several years.
There are also fewer jobs available for leading actresses. Female characters made up just 12% of the protagonists in the top 100-grossing domestic films in 2014. That figure is 3% less than it was in 2013, and 4% less than in 2002. Moreover, the Sony e-mail hack revealed that even at the highest levels of A-list stardom, female leads are still being paid a fraction of their male counterparts.
THE IMPACT– We Do It Together will raise capital to develop and produce these films, eventually securing women a place at the top of the production “food chain,” and coequality for the sexes in media. We believe this is necessary to bring about radical change globally. When women compete with men on an even playing field, they are just as apt to succeed or fail, based upon merit and not perception or prejudice. That is all we are fighting for, no more, no less.
THE IDEA– We Do It Together is a 501(c)3 nonprofit film Production Company created to produce films, documentaries, TV and other forms of media, uniquely dedicated to the empowerment of women. We believe that we can create a movement, with women and men, with words and actions, that will change the utterly outdated and discriminatory paradigm that we see in media. And, by doing so, the marginalization of women worldwide. Our goal is to create media by women, about women, but for everyone.
THE MISSION– We Do It Together aims to use the power of cinema and media to stir and shake human hearts and minds. By banding together, we believe we create a parity in the entertainment business and alter deep-seated perceptions and stereotypes about women. As a first practical step, we plan to give women from around the world a concrete way to express themselves, their talent, and their stories.
We will choose a diverse group of female directors to join us in making films that will challenge and dismantle these preconceptions. When given the opportunity, women will deliver stories that are every bit as compelling, accessible, and commercial, as their male counterparts. Already, we have been joined by producers, writers, agents, managers, university presidents, renowned professors, actresses, actors, and directors, from Hollywood, and around the world. But… we’re just getting started.