KERING-Waking up together

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Talk Women in Motion Juliette Binoche

WAKING UP TOGETHER

New production company explains the urgent need for parity

For the third of Kering and Festival de Cannes Women in Motion Talks, Variety magazine sat down with Juliette Binoche, Patricia Riggen, Chiara Tilesi and Marianne Slot of the We Do It Together team. 

“The less you hire women, the less women are portrayed,” according to Italian film producer Chiara Tilesi. Rather than waiting years “to see another Erin Brockovich,” she decided to take matters into her own hands by founding the non-profit We Do It Together.

It was “born through a necessity” because there are not enough women behind the scenes, and not enough movies portraying women’s stories.

Though in its very early stages, We Do It Together receives support from numerous notable entertainment industry professionals such as the other panel members. Together with their board of directors and advisory board, over fifty people support its foundation, including many men.

Tilesi thanks “the power of collaboration” saying that “as female film-makers, we’re very lonely,” but “together we can really make the shift.” A familiar theme emerged during this panel, “The problem is always the same: money.” There is perceived financial risk in employing women, and this company intends to tackle the issue from the onset.

Award-winning French actor Juliette Binoche said We Do It Together is “a new way of seeing things.” Her success “makes [her] feel responsible for this movement.” She wants to use her position within the industry to show others the urgent need for equal representation, and advocate for change.

Although America is known for its progressive and liberal mentality, women frequently face discrimination on a daily basis in the film industry. Mexican born director and producer Patricia Riggen remarked that she “could write a book about discrimination… even if you get chosen as a director, that doesn’t mean the challenge ends there; it begins there. Every single day you have to fight for respect and for people to follow you.”

Binoche was keen to point out that rather than “pushing men away” it’s about “awakening the need in men to talk about women.”